we don’t approach testimonials with a script or a plan. 

we don’t approach interviews that way either. if the First Fifth runs the way it should, we come prepared for a conversation. and when you’re conversing with someone, it’s a give and take. an exploration. flow state. and that requires trust and vulnerability.

when that is offered, conversations become effortless, probing areas that no testimonial ever could. people share things they are surprised by, but feel compelled to unveil. the language used is more powerful and emotive than any copy written by us. and that’s what makes these stand out.